Public Relations : Awareness Campaign

Hello! It is July 1st, which is the formal kick-off of COASCNA’s Public Relations Subcommittee Awareness Campaign! Help us raise enough money to purchase billboards and print ads to make the public aware of our program of recovery. Individual members of NA can contribute; home groups may also take up a collection from home group members and make a donation on behalf of their Group. Send an email to to make arrangements or see a member of our ad hoc subcommittee to make a donation (Nate S, Jeff B, Andy C, Megan P, Beth T, Samuel C and Paul M).

IP #16 “For the Newcomer” reminds us that “You don’t have to wait for an overdose or jail sentence to get help from NA…” Also, in our literature “It Works: How and Why” we are reminded of the following: “The principle of service, critical to the application of our Eleventh Tradition, is not a passive principle. To be of maximum service to the still-suffering addict, we must energetically seek to carry our message throughout our cities, towns and villages. Our public relations policy is based on attraction, to be sure, not promotion. But to attract the still-suffering addict to our program of, we must take vigorous steps to make our program widely known. The better and broader our public relations, the better we will be able to serve.” (page 152)

Once we have launched an awareness campaign we will arrange a fellowship-wide gathering so we can come together and show appreciation to each other for our collective achievement!

Have questions about “attraction rather than promotion” and the 11th Tradition guiding us to maintain personal anonymity at the level of press, radio and film? Click on this link to read the full version of our Fellowship’s  PR Handbook.  For the shorter handbook, with just the basics, click on this link:  PR Basics handbook. 

Here are some examples of NA Awareness Campaigns done in other parts of the US and across the world:

Click on the picture to go to Germany’s NA site, where you can scroll down a bit to watch the full PSA. Or, you can watch a slightly shorter version by going to Check it out!
A billboard outside of Ft. Collins, Colorado.
A sign for a regional office in India.
A bus ad written in Persian.
A multi-lingual bench ad in San Fernando
An ad at a bus stop in Peru
A bus ad in Northern Illinois
A billboard in South America

German NA business cards