NA Awareness Campaign

Thanks to Area Group fundraisers we are about to start another awareness campaign. Please scroll down for info on the 11th Tradition, and photos and PSA examples of awareness campaigns from across the world.

IP #16 “For the Newcomer” reminds us that “You don’t have to wait for an overdose or jail sentence to get help from NA…” Also, in our literature “It Works: How and Why” we are reminded of the following: “The principle of service, critical to the application of our Eleventh Tradition, is not a passive principle. To be of maximum service to the still-suffering addict, we must energetically seek to carry our message throughout our cities, towns and villages. Our public relations policy is based on attraction, to be sure, not promotion. But to attract the still-suffering addict to our program of, we must take vigorous steps to make our program widely known. The better and broader our public relations, the better we will be able to serve.” (page 207)

Have questions about “attraction rather than promotion” and the 11th Tradition guiding us to maintain personal anonymity at the level of press, radio and film? Click on this link to read the full version of our Fellowship’s  PR Handbook.  For the shorter handbook, with just the basics, click on this link:  PR Basics handbook. 

Here are some examples of NA Awareness Campaigns done in other parts of the US and across the world:

Here is our Central Ohio Area’s latest awareness campaign. We do this in addition to doing poster drives, staffing tables at various events, distributing business cards, and making presentations to the general public.

A PI billboard in Columbus, OH in October 2018.

Raising awareness in the 815 (Chicagoland).

Click here or on the image above to go to NA Brazil to see their PSA (public service announcement)

NA public information on a bus bench in Cincinnati

Click on the picture to go to Germany’s NA site, where you can scroll down a bit to watch the full PSA. Or, you can watch a slightly shorter version by going to https://youtu.be/-5Xw44e9OLU. Check it out!
A billboard outside of Ft. Collins, Colorado.
A sign for a regional office in India.
A bus ad written in Persian.
A multi-lingual bench ad in San Fernando
An ad at a bus stop in Peru
A bus ad in Northern Illinois
A billboard in South America

German NA business cards