Thanks to Area Group fundraisers we are about to start another awareness campaign. Please see the info below on the 11th Tradition, and examples of awareness campaigns from across the world.
IP #16 “For the Newcomer” reminds us that “You don’t have to wait for an overdose or jail sentence to get help from NA…” Also, in our literature “It Works: How and Why” we are reminded of the following: “The principle of service, critical to the application of our Eleventh Tradition, is not a passive principle. To be of maximum service to the still-suffering addict, we must energetically seek to carry our message throughout our cities, towns and villages. Our public relations policy is based on attraction, to be sure, not promotion. But to attract the still-suffering addict to our program of, we must take vigorous steps to make our program widely known. The better and broader our public relations, the better we will be able to serve.” (page 207)
Have questions about “attraction rather than promotion” and the 11th Tradition guiding us to maintain personal anonymity at the level of press, radio and film? Click on this link to read the full version of our Fellowship’s PR Handbook. For the shorter handbook, with just the basics, click on this link: PR Basics handbook.
Here are some examples of NA Awareness Campaigns done in other parts of the US and across the world:
A PI billboard in Columbus, OH in October 2018.
Raising awareness in the 815 (Chicagoland).
NA public information on a bus bench in Cincinnati
German NA business cards